As expected google has the greatest reach ~ 76% followed by microsoft, yahoo, AOL. Interestingly though people spend a lot more time on AOL than on any other website including facebook.
The obvious reaction would be that google is used as the source of where to land up next in the internet world. AOL, yahoo and facebook have more of an interactive layout for users to spend some time.Does this warrant a higher ad price for google Vs facebook?
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