Neilson Online releases May Data

As expected google has the greatest reach ~ 76% followed by microsoft, yahoo, AOL. Interestingly though people spend a lot more time on AOL than on any other website including facebook.

The obvious reaction would be that google is used as the source of where to land up next in the internet world. AOL, yahoo and facebook have more of an interactive layout for users to spend some time.

Does this warrant a higher ad price for google Vs facebook?

Mission Statement

"These are the best of times, these are the worst of times"

While the world is in a recessionary cycle, the most stable of industries i.e. Insurance is going through it's own share of worries, especially with ratings being lowered and debt being harder to raise.

Profitable revenue generation is top priority and with the advances in internet, it seems like a good time to invest my personal time in figuring out the approach.

This blog is aimed to cover the advances in Internet marketing for insurance and how Internet can pave the road for better targeting, conversion and retention of customers.